We ate at the small Pizza Shop near the back gate of ECNU for lunch. It was full of people, students, parents are their children (who's been to the ChangFeng Park).
Here's a gestimate of the revenue of the Pizza Shop:

Initial Investment: ￥150,000

Average Consumed:￥20

Genearl Info
Location: Near the back gate of ECNU Campus, also at the entrance of ChangFeng Park.
Target Market: Students, Park Tourists during weekends and holidays
Low Days: Weekday lunch & Afternoon
High Days: Weekday dinner and holiday lunch & dinner
Seatings:24 2-seat small desks, 3 6-seat Round Tables outside(Available during drizzles, but don't work for pulling rains in the summer)
24*2+3*6 = 66, the shop can serve 66 people at the same time.
Biz Hours: 10:00~20:30 Close during Chinese Lunar New Year(1 week).
Meals Offered: Biz Lunch, Pizza, Spegatti
Specials: Chick Wings

People
6 service persons
3 chefs

Revenue Anlaysis
Average Consumed: ￥20/p
During high days we assume that each seat can serve 5 customers a day.
Revenue for high days is: 66 * 5 * 20 = 6600
During low days we assume that each seat can serve 3 customers a day.
Revenue for low days is: 66 * 3 * 20 = 3960
There are 2 high days and 5 low days during a week.
The weekly Revenue is: 3960 * 5 + 6600 *2 = 33000

Monthly Revenue: 33000 * 4 = 132000

Cost Anlaysis
Initial Investment: Decor, Furniture, Kitchen Equipment
Monthly Cost
Employees Salary: 6 Service Persons: ￥6000; 3 Chefs : ￥9000
House Rental Fee: ? approx. ￥20,000
Raw Materials: ￥30,000
Gas, Water, Electric: ￥5000
Profit Before Tax: ￥62000
Tax:
Net Profit:

Possible Improvements:

1. "Afternoon Coffee Hours"
2. "Morning Tea Break"
3. "Outlets"